Disposable Fashion: A Growing Trend?
Published: Monday, September 23, 2013
Updated: Monday, September 23, 2013 13:09
As I left the Old Navy fitting room last weekend I was contemplating giving up shopping for a while. Crazy for a girl, and even more so for someone who is studying apparel and textiles. However, there is reasoning, I promise. Trying on clothes all weekend was so exasperating and annoying, not because nothing fitted, but more so the quality did not seem to deliver. Has our sense in fashion become so hungry that we throw value and worth out the window to obtain a trend?
For instance, every store I visited last weekend, including but not limited to Old Navy, Forever 21, jcpenney, Gap and The Limited were places I had to just walk away from and simply tell myself not to settle. Unfortunately, with fall and winter fast approaching, we cannot always choose the most fashionable pieces, but rather something that is guaranteed to keep us warm and protected from the element.
Most pieces I was trying on required some sort of layer underneath to ensure other garments weren’t seen, which defeats the purpose of clothing in the first place. Sweater dresses were thinly made while pants and jeans have questionable material. Tops oddly constructed with unflattering dimensions and more expensive, worthy textiles substituted with cheap, quicker versions. Perhaps the idea of buying investment pieces as we get older is slowly making sense as I realize my closet will soon no longer be consisting of NDSU T-shirts and jeans, but rather dress pants, button-down shirts and blazers for the “real world.”
With that said, I don’t think disposable fashion is something we can see going away anytime soon. Trends change every day and so can people’s sense of their personal style. Why should peplum skirts and chevron print become a statement when everyone knows eventually it will be taken over by the classics again such as pencil skirts and more neutral prints? Perhaps it is a growing trend to pay less and receive less, making the consumer ready to buy more, and that is where business tactic lies. The only way of truly knowing something is worth the hassle of dishing out the dough or scrimping on a quick trend is by the appearance of it on you and not of others on the runway.
The trick to understanding trends and fashion is essentially developing your own, or what most call style. While many struggle to obtain it in their younger years, don’t let bad outfits or “ugly days” deter you from simply making an effort. Just do what works for you, and stick with it.
Amber is a sophomore majoring in journalism and public relations.